Tata Nano: The Pocket-Friendly Car
After the launch of Tata Nano by Tata Motors on Monday (23.03.09) everyone seems to be talking about the hottest little cutie in the world of cars. Tata Nano is declared as the people’s car by Tata Motors, the leading car manufacturer of India. For its base model, the car promises to stick to the Rs. 100,000 price tag. Thus it is an extremely affordable car that is sure to find a huge fan following in the car market of Asian subcontinent.
The other day, I was talking with some of my friends about this hottest new car from Tata Motors. Most of them were very happy with this peoples’ car. To them it is the most cost effective and budget friendly car that they can afford easily. Affordability and cost effectiveness is the USP of Nano. The small car is designed to cater to the middle income group of India, who can now materialize their four wheeler dream by investing just one lakh rupees. It is indeed a dream come true for many.
Some thoughtful minds who are concerned about the environment are raising their brows in this issue. According to them such pocket friendly cars will have a huge sell. As a result a lot of petrol will be consumed. This will ultimately yield a higher level of pollution. A rise in pollution can lead to dangerous consequences like global warming and green house effect.
Some also think that though the peoples’ car falls within the budget of the middle income group of India it ultimately raises the cost of living. Buying the car is a onetime investment but the petrol consumption may add a recurring expenditure in one’s budget. The running and maintenance cost should not be ignored too. However, all these are mere assumptions and actually it may not affect the human lives and environment as badly as it is feared.
Most of the people who belong to the middle income group in India are happy at the arrival of the car. The small car with a small price tag has stroke the right chord in the heart of the nation. Bookings for Tata Nano will begin from the month of April and delivery of these cars will start from mid-July this year. The entire nation seems to be waiting for the day when the hot little cutie by the Tata Motors will set the Indian roads on fire.
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2 Responses to “Tata Nano: The Pocket-Friendly Car”
By Steve Parker on Mar 27, 2009 | Reply
With global warming already showing its drastic effects ( you noticed the sudden rise in heat-levels, the untimely rains, the warm winters - all side-effects of global warming!) is it advisable to market the Tata Nano?
Although Tata Nano is a low emission car, is it emission free? No!
By AlexAxe on Apr 23, 2009 | Reply
Super post, Need to mark it on Digg
Thank you
AlexAxe