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Tata Nano: The Pocket-Friendly Car

After the launch of Tata Nano by Tata Motors on Monday (23.03.09) everyone seems to be talking about the hottest little cutie in the world of cars. Tata Nano is declared as the people’s car by Tata Motors, the leading car manufacturer of India. For its base model, the car promises to stick to the Rs. 100,000 price tag. Thus it is an extremely affordable car that is sure to find a huge fan following in the car market of Asian subcontinent.

The other day, I was talking with some of my friends about this hottest new car from Tata Motors. Most of them were very happy with this peoples’ car. To them it is the most cost effective and budget friendly car that they can afford easily. Affordability and cost effectiveness is the USP of Nano. The small car is designed to cater to the middle income group of India, who can now materialize their four wheeler dream by investing just one lakh rupees. It is indeed a dream come true for many.

Some thoughtful minds who are concerned about the environment are raising their brows in this issue. According to them such pocket friendly cars will have a huge sell. As a result a lot of petrol will be consumed. This will ultimately yield a higher level of pollution. A rise in pollution can lead to dangerous consequences like global warming and green house effect.

Some also think that though the peoples’ car falls within the budget of the middle income group of India it ultimately raises the cost of living. Buying the car is a onetime investment but the petrol consumption may add a recurring expenditure in one’s budget. The running and maintenance cost should not be ignored too. However, all these are mere assumptions and actually it may not affect the human lives and environment as badly as it is feared.

Most of the people who belong to the middle income group in India are happy at the arrival of the car. The small car with a small price tag has stroke the right chord in the heart of the nation. Bookings for Tata Nano will begin from the month of April and delivery of these cars will start from mid-July this year. The entire nation seems to be waiting for the day when the hot little cutie by the Tata Motors will set the Indian roads on fire.

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Tata Nano Hits the Road

Tata Motors on Monday (23.03.2009) commercially launched its people’s car, Nano, promising to stick to the Rs 100,000 price tag for the base model.

“From today onwards, the product will be available in the showrooms. There will be three versions - the base version, which is the one we promised to the people of India and two upper tier versions,” Tata Group Chairman Ratan Tata told a news conference.

The bookings will commence on April 9 and will go on till April 25. Booking amount for the Nano, the world’s cheapest acr, can be done by just paying Rs 2,999 upfront while the rest can be secured by way of loan.

Just ahead of the Nano launch on Monday, Tata Group Chairman Ratan Tata told editors that the car, which would have the smallest footprint on the road, will be sold to the first 100,000 buyers at a price to be announced later.

The promise that has been made to sell the car at around Rs 1-lakh would be kept despite the fact that commodity prices had shot up, Tata said, adding that the fall in commodity prices now may provide some cushion.

The delivery of the first lot of Nano cars will begin in early-July, he said, adding that applications for booking of the car would be available in 30,000 locations in 1,000 cities across India.

Photograph courtesy: Tata Motors

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